a commercial shoot for Hitachi America and Anomaly Technical Marketing

beep…………….. beep……………….. beep………………….. We live with this sound. It says “commerce,” it says “products on the move,” and “inventory,” “profits” and “revenue.” More often, to us, it says, “now it’s mine!!”
It is all but ambient noise these days. Our groceries are scanned, our large appliances are scanned, every shirt, shoe, toy …… and our phones scan, our business cards scan and each is singular. Each bar code or QR code takes you to a specific place and time, a web address, conveyor belt, product, pallet and date, and usually all of these – right down to the person who made the actual product code. Did you know that the FDA is now able to take a single pill and lead it back not just to the very pharmaceutical it is, but to who manufactured it, when it was created, which doctor prescribed it and which drug store sold it? Well they can. Seriously.

Pixels on Paper handles commercial work for Hitachi America for Anomaly Technical Marketing photo

Hitachi Printer

Pixels got a call from Anomaly Technical Marketing about taking some photos for an upcoming promotional series for Hitachi America located in Charlotte, NC. Hitachi needed  commercial photos for some collateral Anomaly was creating – brochures and other materials and we were more than happy to jump in.

Pixels on Paper handles commercial work for Hitachi America for Anomaly Technical Marketing photo

Hitachi Printer

Commercial photography is a different beast requiring a totally different approach. It’s more about the product and its uses rather than the emotion of our portraits of people and pets. But we love the chance to capture the inanimate parts of our world for both commercial promotions and in other graphic design applications. If you want to see more about our commercial work, have a look here.

Pixels on Paper handles commercial work for Hitachi America for Anomaly Technical Marketing photo

Hitachi Printer

 

Pixels on Paper handles commercial work for Hitachi America for Anomaly Technical Marketing photo

Hitachi Printer


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