Food. Glorious food. In the past, we’ve been asked by business owners to shoot images of their space, work and atmosphere. Favorites that come to mind are New Appalachia and Boondocks Brewing. We know and love the gang there and enjoyed the project. These commercial shoots are a way to mix it up for us as pro photographers. So when our dear friend Jared Yelton, the owner and chef of Craft Bistro called us to photograph the vibe and emotion of opening and running his restaurant, we immediately grabbed our gear and said yes!

Craft Bistro, located in West Jefferson, has only been open for a few months but has been doing some amazing things already.

On the day of the shoot, we were able to capture the skilled, efficient and talented team before service started, grabbing a quick group shot as well as some exteriors of the building.

Then the doors opened and the kitchen ramped up. They wanted us to get the passion behind the food as well as the great space that houses everything. The kitchen is open to guests, because Jared and his team’s view is that there is nothing to hide. Cooking, serving and eating can be a shared, communal experience.

As food would come to the “pass,” Ryan was able to grab it and do a quick shot and then it was off to the table, so the images are of actual customers’ dishes, not something set up to be the perfect shot. He loved this dynamic and organic type of shooting and capturing the “dance” in the kitchen with Jared at the helm, and the other chefs moving around getting their part of the meal ready. It all felt seamless. Photo shoots like these allow us to “feed” off the creativity and drive of our subjects, and it’s always a treat to watch people do what they are so passionate about and so great at doing.

Note: we have worked with Jared before when he was at another restaurant and really appreciate his point of view and certainly that he reached out to us for this project. That’s a rewarding feeling.

If you haven’t tried this wonderful spot, we urge you to check them out.
Craft Bistro is located at 8 E Main St., West Jefferson, NC. We wish them nothing but the greatest success as they feed our need to eat with our eyes as well as our palettes and share a completely wonderful experience with hungry guests. Go see them! You will not be disappointed.

We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.

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