Posts Tagged: branding for entrepreneurs

Introduction to Pixels Graphic Design – Pt. 3

The final leg in our three-legged stool is graphic design. Ryan is not only a photographer, but a skilled graphic designer who’s been helping brands for nearly 2 decades. He’s got IT, if I may say so.

Not only does Ryan create logos for businesses of all sizes, he understands branding and the visual vocabulary that goes along with creating a culture and a fully conceived brand. Some favorites are included in this blog, but if you are an entrepreneur looking for branding help, or a business in need of a brand update, my guy is your guy!

In the process of creating each of these logos and treatments, there was a conversation (think: several) between Ryan and the client to set goals, discuss the business, the target markets, and the best way to represent who they are and what they do through products or services.


We love graphic design, architectural photography and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License

All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.

Pixels on Paper – An Intro

“Please allow me to introduce myself.” A great Rolling Stones song begins that way and I’m running with it. The doldrums of January and February need tweaking into shape.

The more I watch the world shift and watch social media bind us together (and tear us apart ….), I see how some of us are working to find each other – maybe even find each other again – through simple introductions. Introductions are a beautiful thing. So consider this a brief online How Do You Do.

For those of you who may not know, there we are – on our wedding day in fact, August 2, 2003. Ryan Case is my husband, my best friend, my houseman, my baby-daddy, my darling, my co-conspirator and the man I run this business with. Pixels was born of shared interests and talents and a desire to work for myself. Want to know a little more about what fuels us? Here you go!

Ryan is a fabulous and skilled photographer, graphic designer and work horse. Great with tools, remodeling our century old house, and not at all shabby in the kitchen, he’s a keeper. I am a photographer, book lover, soft touch, explorer of moods and lighting, gardener, and always down for a newborn baby portrait session, and a nap (in no particular order). I believe in prayer and outdoor concerts.

Together, we are Pixels on Paper Photography and Graphic Design and have been since 2005. We love to work and play, travel and camp. We celebrate creativity, sound and music (c’mon MERLEFEST!!), families and their specific milestones and we are dedicated to being a part of our community.

01_pixels_on_paper_wilkesboro_nc_photographers_anniversary_event_photo

In 2015, we threw a big 10th Anniversary Party with friends and family, something that we were unable to do in 2020 for our 15th. But we’ve been so pleased that over the last 15 years, our business has grown and changed.

Newborns and One Year Packages

Triplett family newborn portraits wilkesboro nc photographers photo

For parents-to-be, the one year package allows us to capture images during the first two weeks, at 6 months and the first birthday portraits. These have become our favorites and families love them too. That first year flies by.

Families

From Day in the Life sessions to family reunions to gatherings to mark special occasions, we embrace family photography. I would encourage you to search our blog under family to see the breadth of our work over the years.

Commercial Work

We cover the commercial side of photography as well as the more personal and Ryan handles graphic design too. We love supporting small businesses and local ventures.

Logo with pastry bag at top and Indulge name with 3 small cupcakes along bottom
logo design

Personal Growth

The addition of our son Finley changed so much for us and if you need a fix of cute pics of a pretty adorable ginger, follow us on social media. This little boy manages to keep us young.

More than anything, our goal is to capture forever those moments in our own lives, the moments in the life of a business, a community, and those fleeting moments in a family. As our business has changed (we only do very special requested weddings these days), these values continue to be a guiding light. If you have a milestone or just a notion for a photo shoot and would like to discuss it, we would be honored. We’re always for a bigger party, a full table and lots of connections.


We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs newborn and baby portraits,  engagements and portraits  of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License

All photos are ©2021 Pixels On Paper. Do not copy, crop, or remove watermark.

A New Client Logo

A pal of ours decided to rebrand her 6 year old marketing business and reached out to Pixels for some inspiration and a logo design. She is a brander, copywriter, strategist, blogger and calls us “family.” We love her too. We were her first clients and go way back, so the “heck yeah, we’ll take a crack at it” came fast and furious.

Ryan worked to understand the original brand and what she wanted and because they’d worked together in the past, some of it was easy and some of it was a game of Getting to Know You. She loves Mad Men, the way embossing creates a sense of “appearance out of nowhere”, Art Deco, a variety of movie production house logos, and Pre-Raphaelite painters. NO problem.

The Lady of Shallot by William Holman Hunt

She has been using orange and blue and loves that combo, so Ryan worked on tweaking those. The Focus Features intro is a favorite as well, so that was taken into consideration.

There will be more to come as she puts her new brand in motion, orders business cards, re-releases her website and further animates the dynamic gif that Ryan created by adding sound. Stay tuned for that. She has asked that we withhold the gif for now, but did share her feedback about the process.

Ryan did exactly what I try to do with my clients: he listened. He sifted through a mountain of disparate thoughts and idiotic spasms/requests and gave me something way better than I imagined.
I’m beyond thrilled.
It pays off to have such talented friends.

That’s enough for us!
If you have a branding or graphic design conundrum, project or need, we hope you’ll contact us.


We love graphic design, architectural photography and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License

All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.

The other part of Pixels

Asked to talk about photographing families, children, couples smooching in the woods, portraits of beloved friends and special milestones, I can gab on without stopping. But we have another part of our business at Pixels on Paper and it’s one that Ryan and I are so deeply proud of and are equally excited to promote.

At Pixels, we are also business and commercial photographers and called on for real estate and business profile photography, headshots and a number of commercial projects in Wilkesboro, Charlotte and the surrounding area. Ryan is also an amazing graphic designer.

Craft Bistro

Krusch Divorce Resolution

Boondocks Brewing

Brushy Mountain Dental

Commercial and Real Estate Photography

Graphic design, establishing and developing brands, creating logos, coordinating visual vocabularies and identity systems for businesses, large and small, holds a special place in our business.

We love entrepreneurs, causes, non-profits, fund-raisers and events and established community organizations and Ryan has nearly 20 years of graphic design experience. His portfolio was huge before we started Pixels. We’ve added even more since then. Below is a mere sampling of favorites.

If you are in need of business photography or headshots, real estate or commercial photography for collateral, your website or other promotional needs, please contact us. If graphic design or branding consulting is something you’d would like to discuss or learn more about, we hope you’ll contact us.


We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographsnewborns and families, special events and portraits  of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States LicenseAll photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.

Graphic Design with Pixels on Paper

Its’s a new year, and a new decade and businesses, like people, are looking for a refresh, an upgrade and some for a complete re-do to their brand identity.

Logo with pastry bag at top and Indulge name with 3 small cupcakes along bottom

Not all we do at Pixels is photography, as many of you know. Ryan has been a graphic designer and logo developer for coming on 2 decades. He has worked with existing brands to update their look and feel, and helped develop and create brand new custom visual marks for new businesses, important causes, organizations and special events.

Constant Contact email marketing header

At least two things need to happen for successful branding or the execution of a graphic design project:

The first is understanding the business (or event, organization, enterprise). Who are they?
What people do they hope to attract and what do those people care about? You want to pull your target audience in your direction and this means understanding who the targets are.
Ryan does this when he sits down with each and every new or existing client. He not only has the skill, but the intuition. He can help your business uncover goals, targets, obstacles, competitors and trends, and all of these are on the table with branding, rebranding or creating a new graphic design project.

peak performance heat and air logo photo

Secondly, you will also need a graphic designer who understands the principles of color, form, the visual arts, how consumers “see” what is in the marketplace, and how to message about the brand visually.

Pixels On Paper NC Graphic Designers Krusch Divorce Resolution business card design photo
Front and back of Krusch business card graphic design.

If 2020 is the year to rebrand, redo business cards, create campaign materials, we hope you’ll reach out. Even if you’re just starting to think about it, now is the time to begin.

If you’re a new business, a start-up or relatively new entrepreneur just trying to put your identity out there with a visual vocabulary, please reach out. We can walk you through the steps and create something that will serve you and your goals.

If you want to learn more about our graphic design and branding work, please check out these projects. We’d love to work with you.


We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.

88x31 lucy & glens valle crucis wedding photography | pixels on paper boone wedding photographers

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License

All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.