Posts Tagged: pixels on paper graphic design and branding
Introduction to Pixels Graphic Design – Pt. 3
The final leg in our three-legged stool is graphic design. Ryan is not only a photographer, but a skilled graphic designer who’s been helping brands for nearly 2 decades. He’s got IT, if I may say so.
Not only does Ryan create logos for businesses of all sizes, he understands branding and the visual vocabulary that goes along with creating a culture and a fully conceived brand. Some favorites are included in this blog, but if you are an entrepreneur looking for branding help, or a business in need of a brand update, my guy is your guy!
In the process of creating each of these logos and treatments, there was a conversation (think: several) between Ryan and the client to set goals, discuss the business, the target markets, and the best way to represent who they are and what they do through products or services.
We love graphic design, architectural photography and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
A New Client Logo
A pal of ours decided to rebrand her 6 year old marketing business and reached out to Pixels for some inspiration and a logo design. She is a brander, copywriter, strategist, blogger and calls us “family.” We love her too. We were her first clients and go way back, so the “heck yeah, we’ll take a crack at it” came fast and furious.
Ryan worked to understand the original brand and what she wanted and because they’d worked together in the past, some of it was easy and some of it was a game of Getting to Know You. She loves Mad Men, the way embossing creates a sense of “appearance out of nowhere”, Art Deco, a variety of movie production house logos, and Pre-Raphaelite painters. NO problem.
She has been using orange and blue and loves that combo, so Ryan worked on tweaking those. The Focus Features intro is a favorite as well, so that was taken into consideration.
There will be more to come as she puts her new brand in motion, orders business cards, re-releases her website and further animates the dynamic gif that Ryan created by adding sound. Stay tuned for that. She has asked that we withhold the gif for now, but did share her feedback about the process.
Ryan did exactly what I try to do with my clients: he listened. He sifted through a mountain of disparate thoughts and idiotic spasms/requests and gave me something way better than I imagined.
I’m beyond thrilled.
It pays off to have such talented friends.
That’s enough for us!
If you have a branding or graphic design conundrum, project or need, we hope you’ll contact us.
We love graphic design, architectural photography and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
The other part of Pixels
Asked to talk about photographing families, children, couples smooching in the woods, portraits of beloved friends and special milestones, I can gab on without stopping. But we have another part of our business at Pixels on Paper and it’s one that Ryan and I are so deeply proud of and are equally excited to promote.
Jared Yelton, the owner and chef of Craft Bistro
At Pixels, we are also business and commercial photographers and called on for real estate and business profile photography, headshots and a number of commercial projects in Wilkesboro, Charlotte and the surrounding area. Ryan is also an amazing graphic designer.
Craft Bistro
Krusch Divorce Resolution
Boondocks Brewing
Brushy Mountain Dental
l
Commercial and Real Estate Photography
Graphic design, establishing and developing brands, creating logos, coordinating visual vocabularies and identity systems for businesses, large and small, holds a special place in our business.
We love entrepreneurs, causes, non-profits, fund-raisers and events and established community organizations and Ryan has nearly 20 years of graphic design experience. His portfolio was huge before we started Pixels. We’ve added even more since then. Below is a mere sampling of favorites.
If you are in need of business photography or headshots, real estate or commercial photography for collateral, your website or other promotional needs, please contact us. If graphic design or branding consulting is something you’d would like to discuss or learn more about, we hope you’ll contact us.
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographsnewborns and families, special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States LicenseAll photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
Pixels Creates Updated Branding for Local Bakery – Indulge
Just as when your life changes, when your business changes, it’s time for a new look… and in the world of marketing, we call that rebranding. Pixels is asked to help businesses rebrand with new logo treatments and visual vocabularies all the time, but it’s particularly fun when it’s someone you know and respect. Enter Haylee Greene.
Haylee is a baker and the owner of Indulge Specialty Cakes & Baked Goods. We created her original branded logo, and businesses cards too, back in 2015. We had a blast because 1) she’s a dynamo and has been such a wonderful friend, and 2) we happen to have in common the fact that Indulge and Pixels are specialty vendors who work events like weddings. In other words, we often run in the same circles.
Haylee stepped away from the baking business for a season (and got married!) and when she decided to come back to the business, she wanted a refresh and we were happy to help.
Original business card and logo for Indulge Bakery designed in 2015:
As we do with all branding clients, we started with a conversation about what she wanted from the logo in this new world and asked for inspiration and examples of what she found attractive. Haylee shared a desire for something more earthy in terms of palette and more handmade – even hand-drawn in look and feel (like her gorgeous baked creations) and provided us with some parameters. It was an overhaul and we enjoyed the challenge of making the look different, but still indicative of who she is, what her business does and appealing to the eye.
Her response from the first round of logos: “You have outdone yourself!! Honestly, I don’t know how I’m going to choose! You definitely nailed exactly what my vision was.”
First round of concepts for the updated Indulge Specialty Cakes & Baked Goods:
After some tweaking, we sent along a second set and she reviewed those as well. When she found the winner, she wrote us to say, “Thank you for working so hard. It seems even more important to me this time for many reasons. I love that you are so willing to help me make it perfect.”
Final logo design for Indulge Specialty Cakes & Baked Goods:
Rebranded final business card design for Indulge:
The business card design was just as fun and gave Ryan the chance to throw out some wild card ideas to see where Haylee was with thoughts on taking the branding beyond the logo. In the end, she opted for a mix of traditional and earthy, which suits Haylee as a person and how she wants to market the business.
[By the way, and not for nothing, Haylee and Indulge make crazy good cakes and cupcakes, plus AH-MAZING whoopee pies!!]
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Graphic Design – AcuCare Clinic 10th Anniversary
Shining Hope Farms is a nonprofit enabling children and adults with disabilities to achieve functional goals through the use of equine-assisted activities and hippotherapy (horse-assisted therapies). It serves clients from our surrounding counties, including Lincoln, Gaston, Catawba and Mecklenburg.
Flier promoting the anniversary giveback project
“I’m incredibly thankful our patients have trusted their health to us for a decade. We want to show our gratitude by giving back to a nonprofit that’s serving our local community,” says AcuCare Clinic owner Abe Rummage. “The clinic has donated to Shining Hope Farms for several years, butmy wife and I are now personally able to see how the organization helps adults and children with disabilities because our oldest son Brodie, who has Down syndrome, is now receiving occupational therapy services on horseback at the Mt. Holly location.”
Social Media post
Constant Contact email marketing header
“Big Check” presentation to the staff at Shining Hope Farms
At the end of the promotion, we were asked to create the “big check” for the presentation to the farm. Is there anything better than a big check? No. The answer is no.
Abe Rummage: “It was exciting to see what they were able to come up with from just a conversation and a little background on the event. All of the pieces were exactly what we needed to allow us to promote the anniversary and help Shining Hope Farms.”
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddings, brides, and special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.