Pixels Creates Updated Branding for Local Bakery – Indulge
Just as when your life changes, when your business changes, it’s time for a new look… and in the world of marketing, we call that rebranding. Pixels is asked to help businesses rebrand with new logo treatments and visual vocabularies all the time, but it’s particularly fun when it’s someone you know and respect. Enter Haylee Greene.
Haylee is a baker and the owner of Indulge Specialty Cakes & Baked Goods. We created her original branded logo, and businesses cards too, back in 2015. We had a blast because 1) she’s a dynamo and has been such a wonderful friend, and 2) we happen to have in common the fact that Indulge and Pixels are specialty vendors who work events like weddings. In other words, we often run in the same circles.
Haylee stepped away from the baking business for a season (and got married!) and when she decided to come back to the business, she wanted a refresh and we were happy to help.
Original business card and logo for Indulge Bakery designed in 2015:
As we do with all branding clients, we started with a conversation about what she wanted from the logo in this new world and asked for inspiration and examples of what she found attractive. Haylee shared a desire for something more earthy in terms of palette and more handmade – even hand-drawn in look and feel (like her gorgeous baked creations) and provided us with some parameters. It was an overhaul and we enjoyed the challenge of making the look different, but still indicative of who she is, what her business does and appealing to the eye.
Her response from the first round of logos: “You have outdone yourself!! Honestly, I don’t know how I’m going to choose! You definitely nailed exactly what my vision was.”
First round of concepts for the updated Indulge Specialty Cakes & Baked Goods:
After some tweaking, we sent along a second set and she reviewed those as well. When she found the winner, she wrote us to say, “Thank you for working so hard. It seems even more important to me this time for many reasons. I love that you are so willing to help me make it perfect.”
Final logo design for Indulge Specialty Cakes & Baked Goods:
Rebranded final business card design for Indulge:
The business card design was just as fun and gave Ryan the chance to throw out some wild card ideas to see where Haylee was with thoughts on taking the branding beyond the logo. In the end, she opted for a mix of traditional and earthy, which suits Haylee as a person and how she wants to market the business.
[By the way, and not for nothing, Haylee and Indulge make crazy good cakes and cupcakes, plus AH-MAZING whoopee pies!!]
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Wedding Expo March 10, 2019
It’s that time, brides-to-be. The Wilkes Wedding Expo 2019 is Sunday, March 10th at The John A. Walker Center at Wilkes Community College. From 1 – 4 pm, wedding professionals from multiple industries will be available to show you what they do well and answer any questions you may have. Ryan and I will be there again this year and hope that you will look for the Pixels on Paper booth. We’re already getting excited to see familiar faces and meet new clients.
While our booth is a bit different every year, our aim is always the same: to share our love for photography and our clients and provide as much insight and information as we can. Whether your wedding is an indoor church affair or outside with a mountain view behind you, we’ve done it many times before. The difference is YOU and we’re anxious to see what you have in mind and how best to capture your big day. Formal or informal, we’ve been at this for nearly 15 years and love to shoot engagement, bridals and the weddings themselves. We usually end up being asked to photograph all of these once we get to know a couple. We’re pretty friendly. 🙂
We are not only long-time and dear friends of Kelly Shumate, owner extraordinaire of Bridal Traditions – the organizer of this annual event – we are often asked to be the photographers for the event. It’s always fun to see what brides are hoping for each year – what’s trendy, what old traditions are making their way back, ways to celebrate, save and have a memorable wedding day. And we love meeting fellow professionals in this biz.
If you haven’t planned to go, make it a point to get your tickets, grab your pals and join us. If you have, be on the look-out for Pixels on Paper. We look forward to meeting you.
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddings, brides, and special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2019 Pixels On Paper. Do not copy, crop, or remove watermark.
New branding for Solo Law Practice
Several years ago, we created a new logo, business cards and letterhead for Jessica Graham of Fionix Consulting and recently we were contacted to work on another project attendant to her business.
After 38 years as a NC Certified Family Law Specialist, Alan Krusch decided to hang out his own shingle in a solo law practice. The new business is Krusch Divorce Resolution and as he was working with Fionix, Jessica kindly brought us on board to help with his branding look and visual vocabulary. Alan specializes in non-litigated family law and was in need of a new brand.
Finalized new logo 
Logo design and front and back of Krusch business card graphic design.
The first thing addressed was the need for a brand new logo and it was important to keep it more traditional, solid, and classic while still incorporating a current, more modern take. As always, Ryan created a logo with meaning and purpose: the arch above the name evokes a bridge, representing the movement from one place in life to another – something akin to both transition and hope. He also used the sky blue and earthy green that Alan is drawn to. This logo mark and font treatment will be used across all of Alan’s promotions, starting with his business cards and letterhead.
Next, we needed updated headshots for his new website and any other collateral, so we captured those, along with several others, at Alan’s new office location. Having created collateral more times than we can count, we knew to capture a combination of traditional location headshots and more interactive environmental portraiture.
Individuals and businesses come to us knowing that they need “the basics”: business cards, headshots and letterhead, and we can provide these easily. What Pixels can do that other professional photographers may not is to provide branding expertise and forethought. We know that beyond those basics, clients will need other promotional items. Ryan has nearly 20 years in branding and marketing experience and our combined knowledge allow us to be branding collaborators with clients – something all businesses need. Clients want to focus on what they do. Pixels can shoulder the branding aspects for you.
Contact us if you have any questions or needs or if you know someone starting a new business or updating a tired brand. We would love to learn more and assist if we can.
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
kathryn lily interiors photos of designer home
There is an African proverb that goes: “If you want to go fast, go alone; if you want far, go together.” Collaboration is a beautiful thing for many reasons and recently we experienced that again on the commercial side of our photography business. We were contacted by the owner of KLI – Kathryn Lily Interiors, Jody Kurtz, to photograph her designs for the interiors of a gorgeous home.
KLI collaborated with MBI, the builders of the house at the Blue Ridge Mountain Club development. We’ve photographed MBI projects in the past and when they referred Kurtz to us, we were excited to spend some time focusing on the interior design work.
For this project, Ryan was on duty and worked directly with Jody and a member of her design team, to capture their clean and elegant styling in each room. They discussed the shot list and coordinated seamlessly. Ryan said that because they knew what they wanted and stayed a room or two ahead of him, he was able to get a cache of amazing photos of the entire house in a matter of hours.
In the past, when we’ve taken architectural images for commercial use, we’ve focused on the construction and craftsman aspects of the build, things like cabinetry, countertops, exteriors, decks, custom fireplaces and so on. For this shoot there was shift in focus on the finishes that Kathryn Lily Interiors put into that space. There are shots that show off the overall space, but also more intimate photos of certain design aspects, textures, color patterns and overall balance. Ryan loved working with the KLI team and appreciated the organization and creativity of that partnership and collaboration. Beautiful results in the home and in the images.
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Ready for Spring? Orchard portrait sessions
I recently watched a movie about Mary Shelley – the author of the book Frankenstein. In it, Shelley creates a character literally stitched together to be a human and the creature experiences great loneliness. In fact, he becomes a symbol for loneliness and is perceived as a monster. Sad, right? But it made me think about shorthand and symbols and what’s next for us this year. And I thought of something much, much lighter: spring.
I know, maybe it’s the daffodils that burst through first with such reckless optimism and hope on warm February days, but one of the symbols of spring for me are the blossoms that we photograph each year at our favorite orchards. I think of Easter, of blooms, of families, rebirth, sun and warmth and I always, always think of these orchards we love so much.
As the coming weeks bring warmer temps and longer days (March 10th begins daylight savings, gang), we will be scheduling outdoor portrait sessions in these orchards for newly engaged couples, families, Easter photos, and shots of friends and families who just want to celebrate a milestone or celebrate spring.
Pixels proudly wears the mantel of being the exclusive photographers and it’s time to start thinking about scheduling your session with us. Contact us and we’ll discuss the details.
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddings, brides, and special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2019 Pixels On Paper. Do not copy, crop, or remove watermark.